Dropshipping is incredibly popular. Especially among Millennials and Z’ers, e-commerce and dropshipping are no longer unfamiliar territory. We also see that more and more entrepreneurs are running an online dropshipping shop. And the rapid growth is logical, because the world is changing at a rapid pace and digitization is moving faster than fast. The corona pandemic has also ensured that everything has accelerated. In short, several factors have led to dropshipping webshops to be found everywhere. But, what makes a dropshipping webshop successful and what do you have to do for that? We’ll tell you that in this blog!
1. Choose a clear niche market and target group
Want to become successful with your webshop? Then it is important to know exactly what you want to focus on. The more specific your niche market, the more targeted you can reach your target audience. Products that are very common to a large audience often take more time and effort to promote. Do you not have a clear focus at the moment or are you not sure who your target group is? Then go back to the drawing board and try to describe this clearly. Ultimately, this way you can ‘refine’ your dropshipping webshop and tailor it to that specific niche market. The more specific, the better!
2. Work with the best supplier
As a dropshipper you work closely with your supplier, so it is important to choose a supplier that suits you well. The better the connection, the more likely you will be successful with your current online dropship shop. Are you currently satisfied with your supplier or are you perhaps missing great products or opportunities? Then look around you and look for other options. For example, you can discover other suppliers via Droppery and easily add new products to your dropshipping webshop.
3. Get started with online marketing
Have you been running your e-commerce dropshipping shop for a while? But, ask yourself where are those conversions going? Or is the number of visitors who visit your webshop disappointing? Then it is high time to get started with marketing. Start building your social media or start a blog to make it easier to find online. It is also smart to optimize your website (SEO) so that you can be found in Google.
Do you want to grow as a dropshipper? Then it is smart to think about online advertising. This can be done, for example, by advertising via Facebook or by making budget available for Google ads. Another marketing tool you can use is email marketing. Do you no longer see the forest for the trees, or do you not know where to start? Then take a look at our online marketing partner Red Banana. They ensure that your webshop grows online and becomes more successful.
Online marketing for webshop
4. Analyze the data of your webshop
Measuring is knowing! Nothing could be further from the truth, because by keeping an eye on and analyzing your webshop, you can better understand how you are doing. In order to grow, you have to research where the opportunities lie. Here you will also immediately discover the connection with online marketing and all other activities you do to maintain and develop your webshop.
You can use Google Analytics to see how many visitors have visited your website. You can also see how your conversion rate is and which pages are most visited. There is enough data! So make time to get started with this. By better understanding how your dropshipping webshop is used, you can make the right choices to grow further. Do you want to be successful with your dropshipping webshop? Then analyzing valuable data will help you further.
5. Optimize your dropshipping webshop and make it a habit
Your webshop has been online for a while and over time you will see that various activities do not bear fruit at all, while other adjustments do succeed. Maybe a Facebook campaign is running perfectly or the conversions are lagging behind.
Optimizing your webshop can help to keep getting better. So spend time looking for opportunities that can ensure that your webshop grows, and take those opportunities. Perhaps you should describe the call to action differently, or that one color of the button is not clear enough. Start with A/B testing and optimize where necessary based on this research. When you apply this regularly, you will continue to grow as a dropshipper and discover opportunities.
Optimize webshop
6. Research your target audience and ask questions
Ultimately, of course, it all comes down to the visitor who places an order in your webshop. Nice to hear all that data, but what is really valuable are the ideas and pain points of visitors.